Top 5 Fashion Games on iOS in New Zealand: Q2 2024 Performance

In the second quarter of 2024, the top 5 fashion games on iOS in New Zealand demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app's trends, based on data from Sensor Tower.

Project Makeover saw a fluctuation in weekly revenue, peaking at around $9.7K in mid-April and maintaining a steady range of approximately $6.5K to $8.8K throughout the quarter. Weekly downloads exhibited slight variance, with a notable peak of 534 in the last week of June. Active users remained relatively stable, ranging from 5.1K to 5.8K over the quarter.

Makeup ASMR: Makeover Story experienced modest weekly revenue, with a consistent increase towards the end of the quarter, reaching $145 in the final week of June. Downloads showed occasional peaks, with the highest being 551 in the first week of April. Active users showed an upward trend, peaking at 9.2K in early June.

MyLittleStar had a standout week in late April with 1.3K downloads, but the numbers dropped significantly in subsequent weeks, averaging around 100 downloads. Active users saw a similar pattern, with a peak of 668 in late April, followed by a decline, stabilizing around 56 by the end of June.

Toca Boca Hair Salon 4 reported steady weekly revenue, with a notable increase to $305 in the last week of June. Downloads remained fairly stable, averaging around 200 per week, with minor fluctuations. Active users showed consistency, fluctuating between 487 and 638 throughout the quarter.

Barber Chop had a varied performance in downloads, peaking at 351 in late May. Active users showed a similar pattern, peaking at 2.5K at the end of May and then stabilizing around 2K towards the end of the quarter. Revenue for this app was minimal, with a single recorded revenue of $12 in late April.

For more comprehensive insights into the performance of these apps, visit Sensor Tower.